“Brandscaping” is how we clean up your online & offline brand image
Today, your brand is now a part of a whole new arena where your business’s “storefront” is under constant evaluation. Between social media posts, Google reviews and website updates; it only takes a matter of seconds for consumers to form an opinion about your business.
The First Step
Before advertising, we always advise our clients to take the first step into cleaning up their brand image. After all, you wouldn’t try to sell a house without making it look attractive to potential buyers first right?
Having a consistent brand presence across all first impression platforms is just the beginning to cultivating a relationship with your current and future customers. These are a few of the things we do to get there:
- Establish a consistent web presence that matches your “offline” brand
- Create clear and consistent messaging that speaks to customers while you sleep
- Provide a library of resources that help customers learn about your business
- Solidify SEO (Search Engine Optimization) to help improve the customer experience
- Provide marketing collateral that help convey your business’s brand consistently
At Identity Projection, we know the importance of your online presence, that is why we developed a 3-step approach for our clients… and it starts and (always ends) with Brandscaping
Does your business need Brandscaping?
We coined the term brandscaping to describe simply that; landscaping your brand. And similar to physical landscaping, this is a process that simply must be repeated.
If you’re curious to know how your brandscaping holds up, ask yourself these four questions:
How is my online presence and is it up-to-date? Can potential customers use it as a resource for finding out about my brand? What will they find and is it enough? How does this compare to my competition?
These are just a few questions that can help you scratch the surface to find out where you stand with your online brand.
If you are looking to maximize all your first impression platforms to work for your business while you sleep, schedule a call today.