Marketing your business online can be a roaring success or a complete failure. And, it all comes down to the content that is being projected. For a business who has an original story to share, there is always greater promise. So, if you’re looking to take advantage of the vast opportunities made available online, you must ask yourself;
“Do my current marketing efforts offer value to consumers? Or, does it just add more digital clutter?”
Marketing as a Consumer Resource
When it comes to marketing your business, the best way to craft your content is with the customer experience in mind. With endless competition in the market, it helps to stand out amongst the crowd. Provide consumers with all the valuable information there is to know about your business.
We have all seen that Facebook page that has nothing to offer but endless sale ads scroll after scroll and it goes without saying – that is the last thing you want for your business. There is no quicker way to lose page views than content that lacks value and leaves consumers disinterested.
“To compete in the digital space, your online presence needs to be able to knock out two birds with one stone: Provide value-based messaging to current and potential customers.”
For example, if your business prides itself on its company values and the work you do in the community, how are you translating that information in the online space? Can customers know this information by landing on your online pages? And if they do, is it enough to inspire action and participation?
Today more than ever, your online “first impression platforms” not only need to be constantly up-to-date, but they also need to act as a resource for new buyers looking to find out more about your business.
Where do I start?
At Identity Projection, we focus on “identity marketing” and that all begins with your unique “Brand ID”. To find out more about your brand identity, check out “Brand ID Metric“.
Our research has shown that when businesses promote content that contains key information about their overall brand identity they are increasingly successful in advertising campaigns. This success comes from consumers having a clear picture of what your business is all about and the value your business brings to the table when compared to your competition. Content like this keeps them engaged and coming back for more.
Capitalize on Your Brand Identity
Brand identity is truly as unique and irreplaceable as your own fingerprint, and your marketing should reflect that. We have proven strategies to help your business grow and attract your ideal customer.
Want to know more about how you can capitalize on your brand identity? Schedule an evaluation… we’d love to help.